Founded in Switzerland in 1860 by Edouard Heuer and later acquired by French luxury goods company Techniques d’Avant Garde, TAG Heuer bears the name we’ve all come to recognize. As early as 1911 TAG Heuer began manufacturing timepieces for the dashboards of automobiles, aircrafts and boats in addition to timing devices for ski and racing events, including Formula One. In 1962 Heuer became the first watch in space when John Glen piloted the Mercury-Atlas 6. Some current lines include Formula One, Aquaracer, Carrera, Monaco and Autavia. Newer models include the Monaco V4 driven by belts, not gears; the Carrera Calibre 360, which is the first mechanical wrist chronograph to measure and display time to 1/100 of a second; and the Monaco 69, which allows wearers to flip between a digital chronograph and traditional mechanical movement.
